Can you create custom behavioral cohorts?
Yes. We work closely together with our demand partners and customers, and leverage their experience to bring new ID-less behavioral cohorts and live moments to market.
How is this different from traditional audience generation?
Cohorts traditionally use data from a variety of sources (e.g. mobile apps, IP address, web browsing) and are stored in cloud databases. A shareable identifier is then used to combine these data points, to determine which cohorts a user might belong to. For example: EA7583CD-A667-48BC-B806-42ECB2B48606 → Auto Intender, Car Enthusiast. With behavioral cohorts there’s no […]
How are behavioral cohorts generated?
As a user uses an app over a period of time, we learn about their habits based on what they do in the real world (e.g. running 3x a week, driving every day) using any combination of our 200+ live moments. These repeat behaviours give us an indication of which cohorts the user might be […]
What are behavioral cohorts?
Behavioral cohorts capture a user’s behavioral attributes (e.g. joggers, regular shoppers) and can be targeted by advertisers without the need for IDs.
How many live moments can you predict?
We predict over 200 live moments.
How do you predict live moments?
We combine mobile sensor data (e.g. accelerometer, gyroscope, location) using our patented on-device AI software, to create live moments without requiring any IDs or PII.
What are live moments?
Live moments capture what a user is doing at a given point in time in the real world, while using an app (e.g. commuting, relaxing, running).
