Can you target users?
Yes. You can target users on a cohort level.
Where can I see the full cohort and live moment list available?
You can request a copy of our taxonomy here.
What is your demographic data coverage?
Around 90%-95% in most countries across the world.
Can NumberEight’s ID-less demographic solution, Euclid Lite, be used to comply with marketing laws (age-gating)?
NumberEight’s ID-less demographic solution is provided for age and gender ad targeting and should not be used for regulatory or compliance purposes.
Which platforms does your ID-less behavioral solution work on?
iOS, Android, Unity
Across which channels (web, mobile, etc.) do the ID-less behavioral solution and ID-less demographic solution work?
Our ID-less behavioral solution Euclid works across all channels, but requires a mobile app seed to get activated. The ID-less demographic solution Euclid Lite works on in-app and podcast, podcast is for all channels
Where can I see a demo for the ID-less behavioral solution?
You can see a demo here, or book a live one with our sales team here.
How can an advertiser use ID-less live moments and behavioral cohorts?
Advertisers can show a personalized ad based on 3 different scenarios:
Can you string audiences together and understand multiple behaviours?
A user can a member of multiple cohorts. For example, if they frequently use the app when going for a walk and going for a run, they’ll be members of the Walkers and Joggers cohorts.
Does the app need to be open for NumberEight to work?
If the app runs in the background (or has a background service), then we will run as well. Most audio apps always run in the background because users typically listen to music while continuing to use other apps. If the app only runs in the foreground (i.e. when the app is open), then we will […]
