Pioneering addressable audio with LiSTNR

LiSTNR’s 25+ stations reach more than 95% of the Australian population. The radio broadcaster adopted the NumberEight platform in July 2022, and we are thrilled to announce that they have since achieved a 15% increase in CPM.

Emma Raz

Aug 30, 2023

The first wave of Seller Defined Audiences technologies for in-app advertising has arrived. Mobex is live, it’s behaviour-based, and it could be your next competitive edge.

Emma Raz

Sept 29, 2022

Innovations such as the blockchain have given decentralised computing a bad name in terms of sustainability. Is there more to the story?

Emma Raz and Matthew Paletta

April 22, 2022

Advertising technology has advanced rapidly in the past decade - and created an opportunity for publishers to win the new landscape.

Emma Raz

February 8, 2023

A strong PCA allows advertisers to discover new insights about their campaigns, while becoming more attuned to your inventory and the specific opportunities it provides.

Nicola Haffmans

December 10, 2022​

Just like oil, raw data isn’t valuable in and of itself - rather, its value is created when it is captured quickly, completely, and accurately.​

Emma Raz, Vincent Goff and Hector Durham

March 16, 2022

Let's dispel the confusion around contextual targeting in advertising, and see why it has a different meaning in web and mobile environments.

Abhishek Sen

November 09, 2022

Draw in premium campaign budgets by finding the right brands for your audience.

Emma Raz

August 25, 2022