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LiSTNR’s 25+ stations reach more than 95% of the Australian population. The radio broadcaster adopted the NumberEight platform in July 2022, and we are thrilled to announce that they have since achieved a 15% increase in CPM.
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Emma Raz
Aug 30, 2023
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The first wave of Seller Defined Audiences technologies for in-app advertising has arrived. Mobex is live, it’s behaviour-based, and it could be your next competitive edge.
Emma Raz
Sept 29, 2022
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Innovations such as the blockchain have given decentralised computing a bad name in terms of sustainability. Is there more to the story?
Emma Raz and Matthew Paletta
April 22, 2022
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Advertising technology has advanced rapidly in the past decade - and created an opportunity for publishers to win the new landscape.
Emma Raz
February 8, 2023
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A strong PCA allows advertisers to discover new insights about their campaigns, while becoming more attuned to your inventory and the specific opportunities it provides.
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Nicola Haffmans
December 10, 2022
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Just like oil, raw data isn’t valuable in and of itself - rather, its value is created when it is captured quickly, completely, and accurately.
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Emma Raz, Vincent Goff and Hector Durham
March 16, 2022
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Draw in premium campaign budgets by finding the right brands for your audience.
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Emma Raz
August 25, 2022
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Let's dispel the confusion around contextual targeting in advertising, and see why it has a different meaning in web and mobile environments.
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