Traditionally, advertisers used IDs to target users. As privacy regulations took IDs off the table, publishers turned to using context as content. While that’s a good option, advertising technology has advanced rapidly in the past decade - and created an opportunity for publishers to win the new landscape.
Emma Raz
February 8, 2023
The first wave of Seller Defined Audiences technologies for in-app advertising has arrived. Mobex is live, it’s behaviour-based, and it could be your next competitive edge.
Emma Raz
Sept 29, 2022
Innovations such as the blockchain have given decentralised computing a bad name in terms of sustainability. Is there more to the story?
Emma Raz and Matthew Paletta
April 22, 2022
Draw in premium campaign budgets by finding the right brands for your audience.
Emma Raz
August 25, 2022
A strong PCA allows advertisers to discover new insights about their campaigns, while becoming more attuned to your inventory and the specific opportunities it provides.
Nicola Haffmans
December 10, 2022
Just like oil, raw data isn’t valuable in and of itself - rather, its value is created when it is captured quickly, completely, and accurately.
Emma Raz, Vincent Goff and Hector Durham
March 16, 2022
Let's dispel the confusion around contextual targeting in advertising, and see why it has a different meaning in web and mobile environments.
