Privacy isn't a checkbox

We are the users of our products. As such, we want to feel safe in the knowledge that our privacy matters. That’s why privacy is at the core of every decision we make.

Delivering a privacy-first solution

For far too long we’ve been told that to have great user experiences, we have to share everything about ourselves. Simply put, this is lazy engineering. To deliver a privacy-first solution, you need to start with a strong foundation: we run on-device.

Don't take our word for it

Any burning questions?

We do our utmost to ensure user data is respected and never mishandled. A few things that we do to deliver a privacy by design solution:

  • Doing as much processing on the device and not sending it to the cloud, significantly minimizing chances of any data leakage or misuse;
  • Not sending any raw sensor data off the device to prevent fingerprinting;
  • Only sending aggregated insights off the device (e.g. walking, joggers, but no identity);
  • Only accepting anonymized and desensitized data on our cloud-based products;
  • Not associating user data with a unique identifier;
  • Not storing data for longer than we need to deliver value.

There is no impact on our offering from the loss of identifiers such as IDFA, as we do not rely on the use of any app or device-level identifiers for any of our live moments or cohort membership predictions.

Yes, we maintain GDPR compliance as well as compliance for all similar frameworks including CCPA and LGPD. See our privacy policy ( for more information.



No. As we don’t send any identifiers there is no way to target a user on an individual level, so retargeting a specific user won’t be possible.

We do not allow Clients to provide us with any information about minors under 13 years old. If we learn that personal information from users less than 13 years of age has been collected, we will take reasonable measures to promptly delete such data from our records.

Our ID-less behavioral solution (SDK) will operate with any user-facing permissions already granted to the app, which may be none at all! Our ID-less demographic solution does not require any permissions.

Our ID-less behavioral solution (SDK) needs consent to be able to read and store data on the user’s device and to be able to create advertising profiles. Our ID-less demographic solution does not need consent.

Location permissions are not necessary, but it will be used when it is available.

Yes. Our TCF Vendor ID is 882.

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