INTRODUCTION

A Pioneer in AI-Powered Creative Ads

Yieldmo offers advanced AI-driven ad formats and superior campaign results using unique data as a leading ad tech platform.

28%

increase in campaign revenue

130%

increase in ad spend for in-app inventory

121%

increase in in-app addressability

THE CHALLENGE

Overcome the Mobile Addressability Hurdle

Overcome the

Mobile Addressability Hurdle

While the shift towards mobile advertising is accelerating, the industry faces significant hurdles.

Mobile is projected to command 70% of the global digital advertising spend by 2028, highlighting the vast potential for in-app advertising. However, the deprecation of identifiers and the proposals to limit tracking by IP addresses by Apple and Google has cast doubt on the future of mobile addressability.

Furthermore, the market lacks robust ID-less solutions that adequately cover mobile environments, posing a substantial challenge for advertisers eager to capitalize on this growth opportunity.

THE SOLUTION

Unlocking the power of ID-less contextual targeting in mobile

IAB content taxonomy

NumberEight's solution incorporates the IAB content taxonomy to categorize mobile apps, ensuring alignment with industry standards.

App store metadata

The solution taps into the wealth of information available through app store metadata and layers it to accurately determine app context.

Gen-AI Modelling

Large Language Models (LLMs) support the analysis, interpretation and processing of the data logs collected from app stores for more precise contextual targeting.

THE RESULTS

The In-App Addressability Revolution

Over a seven-week period following the launch of the NumberEight contextual solution, Yieldmo significantly enhanced key addressability metrics and increased revenue.

28%

increase in campaign revenue

The enhanced targeting capabilities unlocked new revenue streams, reflecting a robust growth in monetization opportunities.

130%

increase in ad spend for in-app

inventory

increase in ad spend for in-app inventory

Spending on in-app inventory surged from May to June 2024, reflecting a substantial uptake in campaign performance and, consequently, increased interest from advertisers in in-app inventory.

121%

increase in in-app addressability

The availability of in-app inventory doubled, enhancing the reach and effectiveness of the campaigns.

198%

increase in bid responses

The campaign also drove a significant increase in bid responses, indicating heightened advertiser interest and engagement.

“NumberEight’s innovative in-app contextual solution is a necessary enhancement to the ecosystem. It’s increased our reach and enabled us to drive impactful campaign performance.”

- Mark McEachran, SVP of Product at Yieldmo

Curious?

A Pioneer in AI-Powered Creative Ads

Yieldmo offers advanced AI-driven ad formats and superior campaign results using unique data as a leading ad tech platform.

28%

increase in campaign revenue

130%

increase in ad spend for in-app inventory

121%

increase in in-app addressability

Overcome the Mobile Addressability Hurdle

Overcome the

Mobile Addressability Hurdle

While the shift towards mobile advertising is accelerating, the industry faces significant hurdles.

Furthermore, the market lacks robust ID-less solutions that adequately cover mobile environments, posing a substantial challenge for advertisers eager to capitalize on this growth opportunity.

Unlocking the power of ID-less contextual targeting in mobile

IAB content taxonomy

NumberEight's solution incorporates the IAB content taxonomy to categorize mobile apps, ensuring alignment with industry standards.

App store metadata

The solution taps into the wealth of information available through app store metadata and layers it to accurately determine app context.

Gen-AI Modelling

Large Language Models (LLMs) support the analysis, interpretation and processing of the data logs collected from app stores for more precise contextual targeting.

The In-App Addressability Revolution

Over a seven-week period following the launch of the NumberEight contextual solution, Yieldmo significantly enhanced key addressability metrics and increased revenue.

28%

increase in campaign revenue

The enhanced targeting capabilities unlocked new revenue streams, reflecting a robust growth in monetization opportunities.

130%

increase in ad spend for in-app

inventory

increase in ad spend for in-app inventory

Spending on in-app inventory surged from May to June 2024, reflecting a substantial uptake in campaign performance and, consequently, increased interest from advertisers in in-app inventory.

121%

increase in in-app addressability

The availability of in-app inventory doubled, enhancing the reach and effectiveness of the campaigns.

198%

increase in bid responses

The campaign also drove a significant increase in bid responses, indicating heightened advertiser interest and engagement.

“NumberEight’s innovative in-app contextual solution is a necessary enhancement to the ecosystem. It’s increased our reach and enabled us to drive impactful campaign performance.”

- Mark McEachran, SVP of Product at Yieldmo

Curious?

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