Kic is a wellbeing platform that offers fitness classes, mindfulness programs and healthy recipes to empower people to become their best selves.
THE CHALLENGE
Increase podcast downloads to establish thought leadership
Content is a key pillar of Kic’s marketing strategy.
As such, they are looking to increase their podcast downloads on the LiSTNR app; one of Australia’s largest radio apps and a key content distribution partner for Kic.
"We know that relevance is key to advertising success. It was exciting to see live moments and behavior-based targeting achieve a genuine and sustained uplift."
- Kim Loasby, Digital Ad Product & Strategy Director, SCA/LiSTNR
THE RESULTS
24% average uplift
Kic launched their campaign on the LiSTNR app with NumberEight’s behavioral intelligence in August 2022.
They achieved a remarkable 24% average uplift.
THE SOLUTION
Live moments and behavioral cohorts
Mimicking their personas, KIC decided to target listeners with strong fitness and wellbeing habits, as well as people
listening during their morning routine and those who were relaxing.
They distributed their total of 340k impressions across these cohorts and moments based on expected performance.
Curious to see what behavioral intelligence can do for you?
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
