Podcast: The Future of Privacy-First Data in Digital Audio
Explore the revolution of privacy-first data in digital audio with Emma Raz in this episode of Frequency: The Official AdsWizz Podcast, where we delve into how NumberEight and AdsWizz are setting new standards for ethical audience engagement.
Emma Raz
Nov 11, 2024
Recorded at the 2024 Cannes Lions International Festival of Creativity, this episode explores the challenges and opportunities of balancing stringent privacy regulations with effective listener engagement in the evolving world of digital audio. Through NumberEight's partnership with AdsWizz, we're introducing innovative solutions that offer precise audience targeting while adhering to the highest privacy standards.
Tune in to uncover how the "privacy by design" approach is transforming audience engagement. Emma discusses shifting from traditional identifiers to more anonymous cohort-level targeting. This session not only highlights the potential of privacy-centric advertising but also offers insights into the broader narrative of digital media's future, emphasizing storytelling and cross-channel data utilization to forge deeper connections without compromising privacy. Tune in to this compelling discussion that charts a course for a privacy-respecting future in digital advertising. Read more >
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