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Podcasting

Who Really Listens to Podcasts? Why Audience Assumptions Can Mislead Advertisers

Podcasting carries a few stubborn stereotypes. It’s seen as something for younger listeners. It’s assumed to be overwhelmingly male. The “typical podcast audience” is expected to look the same everywhere. And if a show feels older, niche, or broad? It’s often dismissed as the wrong place for advertisers to focus.

Emma Raz

June 18, 2026

Podcasting

Who Really Listens to Podcasts? Why Audience Assumptions Can Mislead Advertisers

Podcasting carries a few stubborn stereotypes. It’s seen as something for younger listeners. It’s assumed to be overwhelmingly male. The “typical podcast audience” is expected to look the same everywhere. And if a show feels older, niche, or broad? It’s often dismissed as the wrong place for advertisers to focus.

Emma Raz

June 18, 2026

Podcasting

The Global Podcast Opportunity: Where Advertisers Can Find Incremental Reach in 2026

Advertisers can find incremental podcast reach in markets where listener demand is already strong, but ad investment has not yet fully caught up. Countries like Germany, France, the UK and Australia represent a meaningful growth opportunity for brands looking to scale more efficiently in 2026.

Emma Raz

April 15, 2026

Podcasting

World-leading Automotive Advertiser Taps NumberEight for Breakthrough Podcast Targeting

Proving that ID-less podcast targeting delivers real performance, NumberEight’s breakthrough audience data is now powering global campaigns through The Trade Desk.

Emma Raz

February 4, 2026

Omnichannel

The April audience calendar: NBA playoffs, tax refunds, Earth Day and more

Q2 campaign planning has kicked off. In April people start emerging from their winter caves and intent gets louder - and brands can catch it before it turns into “we’ll think about it later”.

Emma Raz

January 28, 2026

Omnichannel

The next data evolution: from collection to intelligence

In a world where identity no longer scales, the real innovation is intelligence, and in the data that powers it, adapts, learns, and respects privacy across the modern internet.

Abhishek Sen

November 13, 2025

Podcasting

The future of privacy-first data in digital audio

Join Emma Raz on the Frequency Podcast as she discusses NumberEight's partnership with AdsWizz, pioneering privacy-first data solutions for ethical and effective digital audio audience engagement.

Emma Raz

November 11, 2024

Podcasting

Maximize reach and privacy for podcast advertising with AdsWizz and NumberEight

A new partnership between the digital audio advertising leader and the behavioral intelligence platform enables targeted, privacy-compliant podcast campaigns for deeper audience engagement across platforms.

Emma Raz

October 24, 2024

Mobile

Attract the best brands to boost your app’s ad monetization

Learn how adopting behavioral intelligence, like Southern Cross Austereo did, can enhance your app’s ad monetization by attracting top brands through precise, privacy-compliant audience targeting.

Emma Raz

February 8, 2023

Omnichannel

The secret to keeping your advertisers coming back for more [free PCA template]

Discover how a well-crafted PCA can turn one-time advertisers into lifelong clients by providing valuable insights and strategic guidance that keep them coming back.

Nicola Haffmans

December 9, 2022

Gaming

How to optimize your app monetization by selling to brands directly

Optimize your app's revenue by directly engaging with brands, tailoring your strategy to your audience's preferences to maximize campaign budgets and enrich user experience.

Emma Raz

August 25, 2022

Mobile

The impact of decentralized computing on sustainability: is there more to the story?

Explore the sustainability challenges and misconceptions of decentralized computing, from blockchain's energy use to the advantages of edge computing for environmental efficiency.

Matthew Paletta

April 22, 2022

Podcasting

Who Really Listens to Podcasts? Why Audience Assumptions Can Mislead Advertisers

Podcasting carries a few stubborn stereotypes. It’s seen as something for younger listeners. It’s assumed to be overwhelmingly male. The “typical podcast audience” is expected to look the same everywhere. And if a show feels older, niche, or broad? It’s often dismissed as the wrong place for advertisers to focus.

Emma Raz

June 18, 2026

Podcasting

The Global Podcast Opportunity: Where Advertisers Can Find Incremental Reach in 2026

Advertisers can find incremental podcast reach in markets where listener demand is already strong, but ad investment has not yet fully caught up. Countries like Germany, France, the UK and Australia represent a meaningful growth opportunity for brands looking to scale more efficiently in 2026.

Emma Raz

April 15, 2026

Podcasting

World-leading Automotive Advertiser Taps NumberEight for Breakthrough Podcast Targeting

Proving that ID-less podcast targeting delivers real performance, NumberEight’s breakthrough audience data is now powering global campaigns through The Trade Desk.

Emma Raz

February 4, 2026

Podcasting

The future of privacy-first data in digital audio

Join Emma Raz on the Frequency Podcast as she discusses NumberEight's partnership with AdsWizz, pioneering privacy-first data solutions for ethical and effective digital audio audience engagement.

Emma Raz

November 11, 2024

Podcasting

Maximize reach and privacy for podcast advertising with AdsWizz and NumberEight

A new partnership between the digital audio advertising leader and the behavioral intelligence platform enables targeted, privacy-compliant podcast campaigns for deeper audience engagement across platforms.

Emma Raz

October 24, 2024

Mobile

Data is the new oil. But is your app’s refinery set up correctly?

Like oil, raw data's value lies in its accurate capture and refinement, enhancing decision-making for app publishers to boost user engagement, retention and monetization.

Emma Raz

November 9, 2023

Mobile

Attract the best brands to boost your app’s ad monetization

Learn how adopting behavioral intelligence, like Southern Cross Austereo did, can enhance your app’s ad monetization by attracting top brands through precise, privacy-compliant audience targeting.

Emma Raz

February 8, 2023

Mobile

The impact of decentralized computing on sustainability: is there more to the story?

Explore the sustainability challenges and misconceptions of decentralized computing, from blockchain's energy use to the advantages of edge computing for environmental efficiency.

Matthew Paletta

April 22, 2022

Gaming

How to optimize your app monetization by selling to brands directly

Optimize your app's revenue by directly engaging with brands, tailoring your strategy to your audience's preferences to maximize campaign budgets and enrich user experience.

Emma Raz

August 25, 2022

Omnichannel

The April audience calendar: NBA playoffs, tax refunds, Earth Day and more

Q2 campaign planning has kicked off. In April people start emerging from their winter caves and intent gets louder - and brands can catch it before it turns into “we’ll think about it later”.

Emma Raz

January 28, 2026

Omnichannel

The next data evolution: from collection to intelligence

In a world where identity no longer scales, the real innovation is intelligence, and in the data that powers it, adapts, learns, and respects privacy across the modern internet.

Abhishek Sen

November 13, 2025

Omnichannel

The secret to keeping your advertisers coming back for more [free PCA template]

Discover how a well-crafted PCA can turn one-time advertisers into lifelong clients by providing valuable insights and strategic guidance that keep them coming back.

Nicola Haffmans

December 9, 2022

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