Do you require consent?
Our ID-less behavioral solution (SDK) needs consent to be able to read and store data on the user’s device and to be able to create advertising profiles. Our ID-less demographic solution does not need consent.
What permissions are needed from the users to run your solutions?
Our ID-less behavioral solution (SDK) will operate with any user-facing permissions already granted to the app, which may be none at all! Our ID-less demographic solution does not require any permissions.
How accurate are your demographic data predictions?
Our demographic data is held to the highest possible standards and frequently validated against 1st party data sets provided by clients. Our models are updated as frequently as possible, and continuously improved upon. We usually see 95%+ accuracy from our probabilistic models when validated against deterministic datasets. The more (non-PII) data clients are able to […]
Do you offer help or support with selling your products?
We do, please get in touch.
Who are the relevant customers for your demographic data?
If you are an ad provider (SSP/DSP) looking to extend the addressability of your inventory, our ID-less demographic solution Euclid Lite is the solution for you.
What types of data do you collect?
You can find all the details about the types of data we collect and process in our privacy policy.
Can your data be used to fingerprint unique users?
No.
Do you collect data on under-aged users?
We do not allow Clients to provide us with any information about minors under 13 years old. If we learn that personal information from users less than 13 years of age has been collected, we will take reasonable measures to promptly delete such data from our records.
How is this GDPR compliant?
We operate on the basis of either consent or legitimate interest (see our impact assessment for more details), and keep data safe by storing as little as possible and pseudonymising any data sent to our servers.
How do your solutions preserve user privacy?
We do our utmost to ensure user data is respected and never mishandled. A few things that we do to deliver a privacy-by-design solution: Processing as much as possible on the device and not offloading it to the cloud, to minimise the chance of data leakage or misuse; Not sending any raw sensor data off […]
