How do you create your ID-less demographics without identifiers and personal details?
Our-ID less demographic solution uses non-PII data, which is readily available and is otherwise meaningless, to provide accurate prediction regarding the gender and age on an impression level. For podcasting, alternatively we are able to provide a demographic distribution breakdown on a podcast or episode level.
How frequently is the demographic data updated? (to keep relevancy)
Where possible, our data is updated on a monthly basis but certain data sets such as census data would be updated less frequently.
How can I integrate your ID-less demographic solution?
We provide options for an API integration. HTTPs, Bulk or self hosted. Depending on your preference and technical set up we can assess with you to see what’s most suitable.
Do I need to integrate an SDK in order to get your ID-less demographic solution?
No SDK is needed. Euclid Lite (ID-less demographic solution) is lite in touch and integration. A simple API integration is required and NumberEight provides a couple of options to suit your technical and operational requirements.
Where do you get your data?
The data used by our ID-less demographic solution is sourced from diverse channels, including Open RTB bid request parameters, app store metadata, census data, 1st party publisher data, device information, content category, and ad request parameters. Through a comprehensive approach, multiple AI models are constructed using these data sources. The results generated by these models […]
Can you target users?
Yes. You can target users on a cohort level.
Where can I see the full cohort and live moment list available?
You can request a copy of our taxonomy here.
What is your demographic data coverage?
Around 90%-95% in most countries across the world.
Can NumberEight’s ID-less demographic solution, Euclid Lite, be used to comply with marketing laws (age-gating)?
NumberEight’s ID-less demographic solution is provided for age and gender ad targeting and should not be used for regulatory or compliance purposes.
Do you need location permission from the user in order to use cohorts and moments?
Location permissions are not necessary, but it will be used when it is available.
