Do you send any raw data off of the device?
No. All raw data is only processed on the device and is never sent out.
Can I use your data to deliver personalised content?
Yes. Such personalisation is based on users’ behaviour and environmental context.
Where is the data stored?
We store our data on Google’s servers located in London, UK.
How do you collect the data?
Our mobile SDK collects mobile sensor data on the device, and processes this data into live context predictions and ID-less audiences (still, on the device).
How frequently is audience data refreshed?
Audience data is currently refreshed every 24 hours.
Where do you get your data?
We use a combination of proprietary datasets (collected in collaboration with device manufacturers and academic institutions), public datasets, simulated mobile sensor data, data collected from test devices, and live mobile sensor data from smartphones.
How accurate are your predictions?
Whilst there is no single accuracy number, as we predict over 200 live contexts across various categories, all of our predictions are probabilistic with high degrees of accuracy.
What types of data do you collect?
Information about the types of data we collect and process can be found in our privacy policy.
