How do you collect the data?

Our mobile SDK collects mobile sensor data on the device, and processes this data into live context predictions and ID-less audiences (still, on the device).

Where do you get your data?

We use a combination of proprietary datasets (collected in collaboration with device manufacturers and academic institutions), public datasets, simulated mobile sensor data, data collected from test devices, and live mobile sensor data from smartphones.

How accurate are your predictions?

Whilst there is no single accuracy number, as we predict over 200 live contexts across various categories, all of our predictions are probabilistic with high degrees of accuracy.